PEP breaks into 100
most-visited websites

Philippine Entertainment Portal (www.pep.ph), the online
partnership between Summit Media and GMA New Media, is now
the 67th highest-ranked website in the country, according to
Alexa.com as of June 25, 2007.

To put it in context, among the top local news websites in
the country are inquirer.net (30th), philstar.com (79th),
and mb.com.ph (150th).  The top three sites are foreign–
Yahoo, Friendster, and YouTube. Among the top lifestyle sites are pinoyexchange.com (89th) and
clickthecity.com (121st).

Formally launched in February this year, PEP’s growth has been
tremendous.  According to the site’s Google Analytics data,
PEP has generated 17,142,913 pageviews
and 521,238 unique visitors
from May 25 to June 24.

"The thirst for local gossip by Filipinos all over the world
is unquenchable," says Edna Belleza, PEP’s General Manager. 
"Certainly, the growth was pushed by the latest news on
Kris, Ruffa, and Gretchen. But, since the news died down, we’ve
been doing an average of 700,000 a day after last week.
It’s becoming a daily habit for Pinoys and we haven’t even
pushed the promotions of the site."

Belleza says to expect many more upgrades in the following
months, specifically in community features.  "Visitors can
expect many exciting things that will make the community
more active.  What we will be doing will really be a first in this
local digital space."

For more information, check out www.pep.ph.