After learning about RSS, I did not hesitate to create my own RSS feed from Feedburner.com and got my own headline animator that I use to promote my blog. By adding my RSS Feed URL (located at the bottom of your Friendster profile when you edit it), my Friendster profile shows the latest posts to my blog and automatically gets updated everytime I add a new entry to my blog.

Update: By clicking on the Feedburner button on the left sidebar, you will be able to view my RSS feed, which lists my latest entries and even the newest pictures I uploaded in Flickr. It also makes it easy for you to subscribe to my blog using My Yahoo, Newsgator, Bloglines, My MSN, and Universal Subscription Mechanism.

RSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool on the NET and for Internet marketers around the world, the question is…

… "Are you using RSS to syndicate your content?"

RSS is an acronym for "Really Simple Syndication" or "Rich Site Summary," and the XML extension is the format used for distributing your news headlines via the Web, which is known as Syndication.

Syndication is where the TRUE power of RSS is unleashed, getting your message across the web in an Instant to your subscribers and/or readers.

That’s the basics of RSS(Real Simple Syndication).

Now, for the rest of this article I want to focus on the "10 MOST Powerful Reasons WHY You Should Be Using It".

So, with that said, let’s go to reason #1.
   

Reason #1. RSS Streamlines communication.

RSS streamlines communication between the publishers and readers making it easier for the subscriber to receive your content.

Reason #2. Readers can Opt-In to feeds.

RSS gives the subscriber the ability to Opt-In to the feeds they are interested in and the ability to Opt-Out if they wish through there RSS reader just like an auto-responder.

Reason #3. You don’t have to maintain an RSS feed.

This is a great time saver for the busy marketer because RSS is a great communication supplement that doesn’t burden the publisher with having to maintain a "List" or having to follow strict privacy rules.

Reason #4. You have the ability to Syndicate your content.

This is where the TRUE power of RSS comes into play because RSS gives you the ability to Syndicate your content to your subscribers and website owners in an INSTANT giving your content the exposure it deserves.

Reason #5. Broadcasts your Sales and Specials.

RSS gives you the ability to broadcast your Sales message and Specials to a wider audience in less time it would take to set-up an email broadcast.

Reason #6. No filters to worry about.

This is the next best feature to RSS feeds because you don’t have to worry about your message being passed through some email filter.

By using RSS, your message gets delivered to 100% of your subscribers.

This is a very powerful feature.

Reason #7. No more "Spam" complaints.

This is yet another great benefit to RSS because you never have to worry about "Spam" complaints or "Privacy Policies" again because they have to add your feed to there reader, not the other way around with email.

Reason #8. You get INSTANT credibility.

By publishing your own RSS feed your establishing yourself as an expert in the eyes of your readers as someone who knows his/her industry which will build "Trust".

Reason #9. Multiple ways to read your feed.

RSS is very versatile because it allows you to view the feed in many different media platforms.

Some examples are, Browser Based readers, Software Based readers, and the ability to view feeds on different operating systems like windows and mac.

Reason #10. Free and Easy site promotion.

I like to save the best for last because RSS is a great way to get free traffic to your website without the need of spending money on advertising.

This benefit alone will save you hundreds, if not, thousands in advertising expenses a year in costs to advertise your online business.

Well… are those enough reasons for you to get started with RSS?

I certainly hope so because they sure get me excited everytime I read through them.

Just imagine for a minute your same message you worked so hard on that you were going to send via email getting to 100% of your subscribers INSTANTLY — On-Demand — via your own RSS feed without ever having to worry about email filters.

Your response rates would Double, if not, Triple, meaning MORE $$Profits$$ in your pocket with less work.

Internet technology at its Best.

In conclusion, publishers using RSS as a communication vehicle for there business are able to create keyword-rich, themed content, establishing Trust, Credibility, and ongoing communication with current and prospective subscribers and/or customers.

Copyright 2005 The IWE, LLC. All Rights Reserved.

Posted by Don Melvin