Google AdSense is a simple and automatic way for your website to generate revenue.
AdSense places relevant ads and links on your site, and when your
visitors click on them, you get paid. It doesn’t cost a thing, and all
you have to do to get started is cut and paste a few lines of HTML.

There is an interesting service offered by Google that basically walks you through AdSense, what it’s about, how it works, etc… One cool thing about it, is you enter you’re URL, and it loads an image of what your site looks like in the background.

There’s an interesting poll going on at the Search Engine Watch forums on which AdSense format pays the best. Currently, 336×280 sized ads are in the lead–however 300×250 and 468×60 sized ads are following closely.

For the
most part, AdSense works because a lot of different parts work. So far,
by following these tips, I’ve increased my earnings around 200% in the
past week. Take that for what you will – just remember–test, test and
test. Test until you know what works for your site.

1) Make your ads blend in
Make your ads blend in to your site. Make the ad border and background
color the same color as your site’s background color. Make the ad
title’s the same color as your links. Make sure there’s plenty of
padding around the ads. I’ve found the more white space the better. If
you have an image or animated gif (non-commercial…perhaps a register
image?) next to the ads I’ve found this too helps. Test, test and test
different formats.

2) Specific content
Make sure your content is specific. It’s better to have 10 pages about
10 things than 1 page about 10 things. Your content should reflect
what’s on your site.

3) One really good ad is better than 3 O.K. ads
I’ve found that it’s better to have 1 really good ad than 3 O.K. ads. I
think this is because when you show more ads, you show lower paying
ads. So if/when the visitor clicks, they’re clicking lower paying ads.

4) Ad placement
Make sure you’re ads are placed in strategical spots. Reference Google’s heat map (shown below) for the best locations for ads.

5) Experiment
Just because something doesn’t work for me, doesn’t mean it won’t work
for you. Experiment, test and track the results. Don’t change your ads
more frequently than weekly. Daily figures can range dramatically–take
the week’s average.

Good
luck. I’ve read a lot of different things–and the one “big secret” is
there is no big secret. What works for some people doesn’t work for
others. That’s just the way it is. I’d love to know what works for
everyone else.

Posted by Webjunkie